Aurora Drift

As part of an agency team supporting Aurora Cannabis, I contributed to the launch of the Drift line of edibles and vape products—developing campaign creative that translated the brand’s bold, playful, and elevated identity across a multi-channel rollout.

Working closely with other designers, art directors and cross-functional partners, I worked on the production and adaptation of digital campaign assets, building scalable layouts and versioned deliverables for both English and French markets. This included establishing consistent systems for creative versioning, ensuring efficiency and cohesion across platforms, formats, and regions.

The campaign combined vibrant gradients, contemporary typography, and surreal visual language to express a sense of relaxation and curiosity. The result was a cohesive, bilingual campaign ecosystem that performed seamlessly across digital, print, and OOH touchpoints.