Aurora Drift
Intro
As part of the design team at Aurora Cannabis, I helped produce campaign creative for the launch of Aurora’s new Drift line of edibles and vape products. Working alongside other graphic designers and art directors, our goal was to bring the Drift brand’s bold, playful, and elevated personality to life across multiple touchpoints. I was responsible for adapting and producing all digital campaign assets — creating multiple size versions and layouts for both English and French markets to ensure brand consistency across platforms and regions. The campaign’s vibrant gradients, modern typography, and surreal visuals captured the Drift brand’s sense of relaxation and curiosity, resulting in a cohesive, bilingual campaign system that stood out across print, OOH, and digital media.
