CAA — Holiday Gift Guide Social Campaign

As part of the creative team at CAA, I helped design and produce digital assets for the 2024 Holiday Gift Guide campaign — a seasonal promotion highlighting exclusive member deals on products and merchandise available in-store and online. The campaign centered around a holiday flyer, both printed and digital, distributed to members to showcase featured offers—similar to major retail events like Black Friday or Boxing Day. My role focused on creating a series of digital banner ads and social media assets that supported the campaign’s rollout across three distinct flights, each designed to build anticipation and awareness as the holiday season approached. Each wave of creative evolved in tone and urgency: from early teasers introducing the upcoming Gift Guide, to reminder ads emphasizing limited-time offers and final shopping opportunities. I was responsible for adapting and producing these assets in multiple sizes and formats for use across digital, paid social, and email marketing platforms. In addition to the digital deliverables, the campaign extended into video ads, in-store signage, and seasonal décor, ensuring a cohesive visual presence across every member touchpoint.