Blue Jays Central

Intro

During my time at Sportsnet, I was part of the design team that led the redesign of the MLB/Blue Jays broadcast graphics package for the 2019 season. The previous system had become visually outdated and technically cumbersome, often leading to software crashes and workflow delays. Our goal was to create a modern, streamlined package that looked fresh on-air while improving usability and efficiency behind the scenes. By simplifying templates, optimizing render times, and updating the visual language to align with current broadcast standards, we delivered a system that was both faster and more flexible for production teams to use—just in time for Opening Day. Go Blue Jays!

Deliverables:

Graphic Design

Graphic Design

Art Direction

Art Direction

Broadcast Design

Broadcast Design

Production Design

Production Design

Year

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2019

Year

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2019

Client

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Sportsnet

Client

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Sportsnet

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