CAA — Road Safety Awareness Campaign

As part of the creative team at CAA, I helped design digital and out-of-home creative for a national road safety awareness campaign. The goal was to remind drivers to stay alert and cautious during everyday scenarios such as speeding, distracted driving, daylight savings changes, and roadside safety (“Slow Down, Move Over”). I worked on the design and adaptation of social media posts and billboard layouts, ensuring each message was clear, visually consistent, and adaptable across multiple formats. The campaign used bright, friendly illustrations and relatable imagery to capture attention while promoting safe driving habits in a positive, accessible way. These designs reinforced CAA’s “Driven by Good” brand message and helped spread important reminders to drivers across digital and outdoor platforms throughout the community.