CAA — On The Road Contest

I supported the creative team in promoting the CAA On The Road contest, where hockey fans could enter for a chance to fly to Winnipeg to watch the Belleville Senators take on the Manitoba Moose. I created all social campaign assets, including static posts and promotional graphics, ensuring the contest message was clear, exciting, and brand-aligned. In addition to the social creative, I produced two animated recap reels highlighting key moments from the event. These videos were used across CAA and team channels to drive engagement, capture the energy of the experience, and extend the campaign’s reach.