CAA On the Road

As part of the in-house creative team at CAA, I supported the promotion of the CAA On The Road contest, giving hockey fans the chance to fly to Winnipeg to watch the Belleville Senators take on the Manitoba Moose.

I designed and produced the full suite of social campaign assets, including static posts and promotional graphics, ensuring the messaging was clear, engaging, and consistent with CAA’s brand tone. The focus was on building excitement around the giveaway while maintaining clarity across all contest touchpoints.

In addition, I collaborated with a motion designer to produce two animated recap reels capturing key moments from the trip and game experience. These videos were distributed across CAA and team channels to extend campaign reach, drive engagement, and amplify the energy of the live event beyond the arena.